Adidas Essay - 2734 Words

How Adidas Aims to Get Its Cool Back - WSJ Page 1 of 10 This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http://www.djreprints.com. http://www.wsj.com/articles/how-adidas-aims-to-get-its-cool-back-1427072066 EUROPEAN BUSINESS NEWS How Adidas Aims to Get Its Cool Back The German sports brand wants to end its long U.S. slump ByELLEN EMMERENTZE JERVELL andSARA GERMANO Updated March 22, 2015 9:21 p.m. ET Adidas AG notched a big win when it signed a deal in January to sponsor University of Miami sports. The school had been rival Nike Inc.’s turf for decades, a perfect place to show that Adidas’s new U.S. chief was breaking its long†¦show more content†¦Last year, Adidas fell to No. 3 in the U.S. behind Under Armour Inc. in retail sales of sports apparel and footwear, according to Sterne Agee and SportScanInfo. â€Å"When Herbert took over, America was a problem,† says Christophe Bezu, former head of Adidas Asia Pacific, who left in 2011 after almost 24 years with the company. â€Å"America has always been a problem, and despite serious efforts nobody has been able to fix it.† Mr. Hainer declines to be interviewed. In a financial presentation this month, he said Adidas â€Å"underperformed in North America and we are all disappointed.† A Run Through Adidas History in Photos  » Adidas’s race in today’s competitive sportswear market, with help from stars like Kanye West, harks back to Jesse Owens’s running shoes in the 1936 Berlin Olympics. 1of 8 Adidas was founded in 1949 by German athlete and shoemaker Adolf Dassler. ADIDAS Mr. Hainer wants to reboot in the U.S. with Mr. King, an Adidas-group veteran who took over North American operations last June. Mr. King, an American, says headquarters in Herzogenaurach, Germany, has given him more leeway than to predecessors to craft a U.S.-specific strategy. America is â€Å"a very different mind-set from Germany,† Mr. King says. â€Å"That’s really the epiphany.† http://www.wsj.com/articles/how-adidas-aims-to-get-its-cool-back-1427072066?cb=logge...Show MoreRelatedAdidas956 Words   |  4 Pagesadidas AG (German pronunciation: [ˈadiËÅ'das]) is a German multinational corporation that designs and manufactures sports clothing and accessories based in Herzogenaurach, Bavaria, Germany. Frequently mispronounced as (German pronunciation: [ ˈadIËÅ'dÉ ÃŒ ¯s]). It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other productsRead MoreAdidas : Adidas Current Official Logo1887 Words   |  8 Pages Introduction:- Adidas Group, a German multinational corporation that designs and manufactures sports shoes, clothing and accessories based in Herzogenaurach, Bavaria, Germany. Adidas was founded in 1948 by Adolf Dassler, following the split of Gebrà ¼der Dassler Schuhfabrik between him and his older brother Rudolf. It offers its products through three brands, including adidas, TaylorMade-adidas Golf, and Reebok. The company operates in Europe, the Americas and Asia. Adidas is the largest sportswearRead MoreAdidas : Brand Review : Adidas1461 Words   |  6 PagesINTRODUCTION Adidas is a sportswear manufacturing company started by Adolf Dassler. Adidas group has incorporated brands including Adidas, Reebok, TaylorMade-Adidas and Rockport. The wings of the company are widespread and have assimiliated other productions including handbags, shirts, spectacles, watches, balls, and sportswear. Adidas is being the largest company that sells footwear in the European market and have achieved a momentous market share at the global platform. Adidas has achieved phenomenalRead MoreAdidas2026 Words   |  9 PagesIntroduction Adidas is a company that manufactures shoes and sport apparel. The founder is Adolf Dassler who is German. The name created by combination of the name and surname Adi Dassler, who started producing shoes in 1920s with the help of his brother Rudolf Dassler. That make costumer, to recognize Adidas is three parallel stripes of the same color. Slogan: â€Å"IMPOSSIBLE IS NOTHING† 1. History 1949-2005 Due to the death of Adolf’s son (Horst Dassler), the Company was bought in 1990 by BernardRead MoreAdidas2393 Words   |  10 PagesPRODUCTS Running Adidas currently manufactures several running shoes, including the adiStar Control 5, the adiStar Ride (the replacement for the adiStar Cushion 6), the Supernova Sequence (the replacement for the Supernova Control 10), and the Supernova Cushion 7 (which will soon be replaced by the Supernova Glide), among others. In addition, their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes. Association football One of theRead MoreScale of Adidas1886 Words   |  8 PagesAdidas: Strengths -Strong success in Europe -High-performance products -Recent selling of subsidiary â€Å"dog† Salomon -In many invents is the biggest sponsor -Strong management team. -Strong control over its own distribution channel. -In the soccer industry, it has a stronghold. -No bad reputation like child labour or environment pollution. -Diversity and variety in products offered. -Strong financial position with minimal long term debts -Innovative designs in footwear enabling consumersRead MoreThe Success of Adidas1056 Words   |  5 PagesTHE HUMBLE SUCCESS OF ADIDAS Nowadays, the value of sports has been increasing more and more. So, it is important to have a good quality brands for the sportsmen to wear and equipments to use. Adidas is one of the most famous companies for producing the most quality sport goods. â€Å"Many people believe that the name Adidas is an acronym that stands for all day I dream about sports. This idea has been popularly passed around for many years, but it is utterly false. While it may be used that wayRead MoreAdidas and Nike1270 Words   |  6 PagesADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. Nike is an American multinational corporation, which produces footwear, clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it fromRead MoreAdidas Paper: Adolf Adi Dassler Is The Founder of Adidas973 Words   |  4 PagesFor Adidas, the beginning was with shoes. â€Å"Shoes to play in, shoes to play better in, shoes to win in.† Shoes that, one day would go on to be worn by champions that would win trophies and medals, shoes that would break impossible records. Athletes of all kinds would wear them and create magic wearing them. Today, Adidas is one of the world’s leading brands, recognized and respected. In 1925, in a small German village, the world got its first taste of Adidas. It was there, in a village by the nameRead MoreAdidas Group1992 Words   |  8 Pageswith a reputable company. Having played soccer through college and two years after Adidas is a company I am very familiar with. Additionally, TaylorMade is part of the Adidas Group. I am an avid golfer who refuses to play anything but TaylorMade and have a fair amount of knowledge about their company and products. Additionally, I am considering employment with the Adidas Group after completing of my MBA. Adidas has a very interesting history. In 1925 Adolf â€Å"Adi† Dassler designed his first pair